Empowering Boaters to Stop AIS
BECAUSE EVERYONE LIKES A CLEAN BOAT"By Boaters, for Boaters" is more than our tag line. At CD3, General Benefit Corporation, we understand what it’s like to be tired at the end of a long day of boating. We all just want to go home. This is why we’ve worked hard to make CD3 Watercraft Cleaning Stations as quick, easy, and intuitive as possible to help boaters prevent the spread of aquatic invasive species. It is our quest to maintain open access for all waterbodies while keeping them free of AIS. CD3 Watercraft Cleaning Stations are beautifully designed and inspire boaters to want to use them, not to feel required. We’ve provided everything, so you don’t have to- because everyone likes a clean boat.
AS A GENERAL BENEFIT CORPORATION, WE CAN TRULY LIVE OUR MISSION AND VISION
MISSION: To develop technologies that empower people to reduce the spread of aquatic invasive species and safeguard local economies and the natural environment.
VISION: Lead innovation of technologies that employ best in class behavioral and scientific solutions to prevent the spread of aquatic invasive species.
Edgar Rudberg, Ph.D., Partner
As the third generation of his family in the boating industry, Dr. Rudberg has a passion for recreation and conservation. His Ph.D. in Natural Resources Science and Management blended communication and psychological theory to catalyze individuals' adoption of conservation behaviors on lakes. As an entrepreneur of over a decade, he has developed numerous conservation focused products which grew to national distribution. He is formally trained in qualitative and quantitative research methodologies, project management, and various behavioral metrics. He is an avid angler, bow fisherman, hunter and boater.
Mark Apfelbacher, MLA, LEED AP, Partner
As a product developer, environmental scientist and professionally trained landscape architect, Mark has worked for 15 years at the intersection of business innovation and environmental initiatives. He has created products, companies and programs that increase effectiveness, enhance brands and improve the quality of lives. He leverages this knowledge to create develop responsible products, program marketing strategies and execution of environmental conservation programs. He is an avid waterfowl hunter, angler, bow fisherman and boater.